bprl case study
Bharat Petroleum’s Upstream Strategy and Exploration Success
Noel Machado, G. Krishnakumar, P.V.S.L. Narasimham, Sanjeev Pillai
Bharat Petroleum Corporation Limited (BPCL) is an Indian Public Sector Company that features amongst the Fortune Global 500. The company has historically been in the business of refining and marketing petroleum products. For about 25 years, BPCL operated in a protected environment where it was assured 12 per cent post–tax returns by the Indian government. In 2002, the government stopped guaranteeing returns to its oil companies, and BPCL ventured upstream into the exploration and production of hydrocarbons. The case is set in 2010; seven years after BPCL adopted a corporate strategy of vertical integration. BPCL’s Chairman and Managing Director assesses reasons for the company’s spectacular success and considers what BPCL should do next.
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Product Number – W13574-PDF-ENG
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Source – Ivey Publishing
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Publication Date – Jan 14, 2014
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Discipline – General Management
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Subjects Covered – Manufacturing, Strategy
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Setting – India, Large, 2010
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Length – 17 pages
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